Posts in category: Industry
Industry 05/02/2008
OP is a legitimate surf brand
Well it looks like OP has finally given up on making it in the real surf market… again. So now they’re using non-surfing “celebrities” to try sell their new line of shitty clothes at Wal•Mart.
So here we have Josie Maran, Christina Milian, Kristen Cavallari, and Rumer Willis posing as “surfers”. Doesn’t that make you want to wear an OP bikini? The campaign also features male surf icons like Wilmer Valderrama and Pete Wentz.
What happened? OP used to be the shit in the 80’s, and a lot of people have tried to revive the brand in the surf market over the last 20 years, and have failed miserably every time.
Oh well, it’s not like there’s a shortage of other “core” surf brands to buy clothes from, and when it comes down to it, they all make their clothes in the same Asian factories anyway. The only real difference is the marketing.
Click-thru for a few more awesome pics:
1 comment
Industry 04/15/2008
Insight Warehouse Sale
Looks like Insight is having themselves a big warehouse sale in L.A. this Saturday
I’m gonna be in Florida. Bummer.
1 comment
Industry 03/26/2008
COTO on JC Report
My friend and ex-Burton co-worker Dominick Volini has a nice little interview about his new company COTO on jcreport.com.
If you don’t already know COTO, this is what they’re about:
COTO is rooted in a philosophy of self expression. It is a simple idea that penetrates everything we create: to be forward-thinking in our own unique way. We view the building of COTO through an artistic lens that provokes thought and, we hope, inspires others in our creative niche.
Inspiration is pulled from a passion in art, sport, nature and travel. Nomadic surfers, isolated artists and cultural seekers ourselves, we embody the freedom and authenticity of a left-of-center attitude.
The COTO product offering is our platform of expression. Utilizing nature-borrowed, sustainable materials, we create a limited collection for those who appreciate the details. By using carefully selected components, each product reveals a familiar, almost vintage quality in character and craftsmanship. They complement a style of understated sophistication for the sartorial and sustainably minded.
As an ongoing installment, each season we will produce the COTO cultural collective. In this, we will team up with other like-minded creatives to produce special projects. This is a free-form platform where we are able to explore any/all areas outside of our seasonal product collection. We do what comes natural and create anything we like whether it be to convert a 1960s Land Rover into a waste vegetable run vehicle (greenroverproject.com) or produce a limited run artist collaboration piece.
Welcome to our world of neo-luxury, progressive creativity and sustainable style.
COTO / COTO INTERVIEW ON JC REPORT
0 comments
Industry 03/24/2008
Drift Magazine
For almost three years now, Drift Magazine has been a digital surfing magazine, available to download free from the internet. March 2008 represents a landmark for Drift, celebrating the launch of its first printed issue.
Drift is currently read worldwide, in over sixty countries, and is recognised for its refreshing take on the alternative surf scene. Throughout its brief history, Drift has focused on sustainability within the industry, and highlighted the work of several other affiliates including WiLDCOAST in San Diego and Surfers Against Sewage in the UK. The magazine has covered such issues as coastal management, community projects, surfboard manufacture and travel.
The magazine is a reader-driven publication, choosing to highlight issues within the industry through the voice of its most important members, the surfers themselves.
The creators of Drift have taken steps to ensure that the magazine and web site are an open forum for anyone with a view or opinion to be included, bringing a realistic and honest voice to the reader. New talent is showcased in each issue, with artists, photographers and musicians from around the globe.
Click-thru to see more spreads from the current issue:
0 comments
Industry 03/11/2008
Ezekiel Launches New Website
Ezekiel has launched their all-new website.
What do you think of the new design?
Comments please.
3 comments
Industry 03/10/2008
I Hate This Analog Ad
Came across this ad when I was flipping through the pages of Blisss Magazine and it was an instant bummer. What the fuck is the point? What does this have to do with surfing? Why do you think this ad will make me want to buy your clothes?
Sorry Analog, but I just don’t get it. This ad is fucked.
0 comments
Industry 03/06/2008
AMPH by O'Neill
I’ve been wearing O’Neill wetsuits for 15 years, and I’m a big big fan. Growing up surfing through COLD New Jersey winters, we we’re always into the Santa Cruz surf scene, because we could sort of relate to them (except NJ is waaaaay colder in the winter), so I trusted a Santa Cruz company to make the best wetsuit, and in my opinion, they still do.
That being said, I just checked out the website for O’neill’s new company AMPH, and I’m kind of bummed. The new line seems to want to have sort of a surf/street/graffiti vibe, which is fine, and I guess it’s probably aimed at a younger age demographic than me, which is fine, but I think I absolutely hate the website.
It’s a full-Flash site, and it moves a lot and stuff, but I just don’t know who has the online patience anymore to sit through all this sort of the Flash movement. Sometimes I just want to see the t-shirt in a few colors without having to sit through a Flash animation of the shirt being erased and re-spray-painted on a wall. It’s just annoying. Just show me a fast loading picture of the shirt.
Anyway, this is just a general rant about websites, not the AMPH line or O’Neill ( I’m still a fanboy ). I really think people’s online attention span has shortened to the point where they just want to see what they went to the website to see. Not to be entertained. There are plenty of websites to be entertained by, so show us the products, show us the team, tell us why we will appear to be cooler if we wear your clothes, and that’s it.
Let’s just chill out on the slow-moving animations, no one cares anymore, we’ve moved on.
p.s.- That goes for the “ambient” background noise too. Seriously.
Am I the only one? Let’s hear some opinions.
2 comments
Industry 02/27/2008
Insight - Good Morning Pluto
Well, Insight has released their latest ad campaign “Good Morning Pluto”, and here are some of the images. You can also watch the making of the campaign video which is pretty cool too.
Here’s some info from their press release:
Today ::Insight officially launches its newest global campaign ‘Good Morning Pluto’.
Surf Campaign
//Featuring Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana & Malia Jones//
With the help of his brother George, ::Insight’s marketing creative director Steve Gorrow packed up and shipped out to Bali to “make a ghetto submarine and take it on a magical surfing safari”. Together the two brothers embarked on and conquered the massive feat of building on land and beneath the sea. No easy task – water and sand are a bitch to deal with, they always complain, storm off into the horizon muttering something about “this wasn’t in my contract”. But Steve’s savvy, and pulled in the help of Aquaman; a bonafide “wave whisperer”, a man with gills who spent his days hanging on the ocean floor helping put Steve’s vision into place (and loosing a fin or two in the process). The results are a wave of wondrous new images (thanks to Dustin Humphrey) of what the ::Insight surfers uncovered when the graffiti trashed submarine launched – ocean dinner parties, terror spikes, alientoon eggs, Malia Jones in a bikini traveling on a giant lobster and a crazy bunny in an underwater cinema. Welcome to ::Insight’s newest surf campaign!
Click thru for 6 more images of the ads:
0 comments
Industry 02/22/2008
Juicy Enters the Surf Market!
Ok, not really, but it’s amazing how cool surfing is in mainstream advertising right now. We used to be seen as the degenerate-stoner-loser-beach-bums, and now our image is what everyone wants to sell. It’s like they included the surfboard in this ad to make it look like the girl is cool, because surfing is so fucking cool. In my opinion, if you take the surfboard out of the photo, it changes the whole image and message of the ad. Basically, the surfboard is being used as an icon of coolness, and it’s fucking annoying the shit out of me.
Like what we really need is to convince more people that surfing is cool, so they can all join us in the lineup. Like it’s not fucking crowded enough! Maybe Juicy will pitch in to build a second level on the parking lots at Rincon.
Not to mention the fact that this girl’s skin looks as if it hasn’t seen a ray of sun in years.
I can’t wait until they come out with their wetsuits though. That would be pretty hot to have a big J U I C Y all stitched across the ass of your suit when you’re blowing out the tail backside.
0 comments
<< Previous 1 | 2 | 3 Next >>
