Posts in category: Industry

Industry 02/22/2008

Some more insight on Insight

If you have the time, this video shows some of the making of last year’s “Zoup“ ad campaign. It’s worth watching because you get to see the process of how they actually put some of the ads together. And there’s some good surfing too.

Insight

Industry 02/22/2008

Some insight on Insight

In case you haven’t noticed, Insight has the best surfing ad campaign in history. At first glance, you might be like “hey, what’s so great about it“, but the thing that Insight does that is revolutionary (in my opinion), is that the entire ad is created in the camera. There is no photoshop compositing here (like I assumed there was when I first saw the ads), they create the scene on the beach, their team guys paddle out and surf in the background, the photographer shoots the photo, and voila! Instant ad.

These ads are from the current season, but I just got a preview of next season’s campaign at ASR, and it’s even better. They’re AMAZING.

BIG BIG kudos to their creative department, you guys are awesome (except for your current website, It’s kind of a bummer to navigate).

Click through for more photos:

Read on…

insight

Industry 02/20/2008

More on Super Surfboards

Here’s an interview from surfermag‘s “In the Lineup” with the boys from Super Surfboards explaining a bit more about the company.

click for some pics of the boards:

Read on…

Surfermag.com

Industry 02/20/2008

Ry Craike Joins Super Surfboards

Don’t know about SUPER SURFBOARDS? Well it was started by young pro surfers: Clay Marzo, Kolohe Andino and Dion Agius, along with pro skater (and son of PT) Tosh Townsend. Their goal is to make a surfboard company more like a skate company like Girl and Chocolate, where the focus is on the riders and board graphics, and not the graphics. In fact, in my searching so far, there is no mention of who is shaping the boards at all. I can’t find it. Granted, I’m sure these guys wouldn’t be riding the boards if they didn’t work.

“I’m just stoked to be a part of this progressive young team and to have a lot of input at all levels. The boards look sick and they go amazing so I don’t think it will be long before SUPER is one of the top surfboard brands out there,” said Craike.

I can’t find a website for them yet.

[ photo via: quiksilver ]

Industry 02/06/2008

Burton Acquires More Companies

DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes.

In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.� DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.

Read on…