Industry 03/06/2008
AMPH by O'Neill
I’ve been wearing O’Neill wetsuits for 15 years, and I’m a big big fan. Growing up surfing through COLD New Jersey winters, we we’re always into the Santa Cruz surf scene, because we could sort of relate to them (except NJ is waaaaay colder in the winter), so I trusted a Santa Cruz company to make the best wetsuit, and in my opinion, they still do.
That being said, I just checked out the website for O’neill’s new company AMPH, and I’m kind of bummed. The new line seems to want to have sort of a surf/street/graffiti vibe, which is fine, and I guess it’s probably aimed at a younger age demographic than me, which is fine, but I think I absolutely hate the website.
It’s a full-Flash site, and it moves a lot and stuff, but I just don’t know who has the online patience anymore to sit through all this sort of the Flash movement. Sometimes I just want to see the t-shirt in a few colors without having to sit through a Flash animation of the shirt being erased and re-spray-painted on a wall. It’s just annoying. Just show me a fast loading picture of the shirt.
Anyway, this is just a general rant about websites, not the AMPH line or O’Neill ( I’m still a fanboy ). I really think people’s online attention span has shortened to the point where they just want to see what they went to the website to see. Not to be entertained. There are plenty of websites to be entertained by, so show us the products, show us the team, tell us why we will appear to be cooler if we wear your clothes, and that’s it.
Let’s just chill out on the slow-moving animations, no one cares anymore, we’ve moved on.
p.s.- That goes for the “ambient” background noise too. Seriously.
Am I the only one? Let’s hear some opinions.
Comments
P.C.D
Tue, Aug 05, 2008 at 05:05 am
I kind of agree with you, accept personly i liked to be entertained by websites (even if there main purpose is to sell me there brand). Unfortunatly this site (the amph one) does not entertain me, and yes it is anoying and it didn’t function to well.
I think there is some flash sites out there that work well, and seem to be pretty cool.
This one seemed lame, with that whole ‘street’/graphiti theme…. pretty cliche, and try hard. Something i would expect from nike 6.0 or some other company with no idea trying to break into the ‘action sports’ world.
Charlie
Thu, Mar 20, 2008 at 01:53 am
Amen, Bruther!
Time to move on to 3.0.