Industry 10/30/2008
Electric iPhone
I just read the story over on SHOP-EAT-SURF about Electric Visual’s new iPhone app, and I gotta give big credit to them for being ahead of the curve on this one.
I checked it out on my iPhone, and it’s a great little app that has really nice images of their Fall ’08 line, the latest news in a blog style format, their current ad campaign, and an iPhone friendly dealer locator.
From a marketing standpoint it totally makes sense. I assume every time they update their line, or ad campaign, it will just update on my phone and let me know. It’s a direct to consumer marketing device that we haven’t seen yet in this industry, and I’m sure that a lot of Creative Directors are making calls to iPhone app developers this morning.
Nice job Electric.
[ via: SHOP-EAT-SURF ]
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