Industry 02/22/2008
Juicy Enters the Surf Market!
Ok, not really, but it’s amazing how cool surfing is in mainstream advertising right now. We used to be seen as the degenerate-stoner-loser-beach-bums, and now our image is what everyone wants to sell. It’s like they included the surfboard in this ad to make it look like the girl is cool, because surfing is so fucking cool. In my opinion, if you take the surfboard out of the photo, it changes the whole image and message of the ad. Basically, the surfboard is being used as an icon of coolness, and it’s fucking annoying the shit out of me.
Like what we really need is to convince more people that surfing is cool, so they can all join us in the lineup. Like it’s not fucking crowded enough! Maybe Juicy will pitch in to build a second level on the parking lots at Rincon.
Not to mention the fact that this girl’s skin looks as if it hasn’t seen a ray of sun in years.
I can’t wait until they come out with their wetsuits though. That would be pretty hot to have a big J U I C Y all stitched across the ass of your suit when you’re blowing out the tail backside.
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