Music 03/20/2008
NIN - Ghosts I-IV = $$$ + :-) for Trent Reznor
We told you about the new NIN album that Trent Reznor self-released about 2 weeks ago. Well it looks like Trent’s experiment worked. He made $1,619,420 the first week (and none of that goes to a record company).
The album, released on March 2nd in a multitude of different formats at nin.com, “immediately sold out” of its run of 2,500 “Ultra-Deluxe Limited Edition” versions (complete with vinyl, deluxe packaging and a Reznor autograph), with a $300 price tag.
In all, 781,917 transactions were made for the album, with people either downloading a quarter of the album for free, downloading the entire album for $5, purchasing a physical copy for $10 or getting the non-ultra-deluxe limited edition version for $75.
Unlike Radiohead, who have still not released the total numbers and dollar figures from their In Rainbows experiment, Reznor likely revealed his first-week stats as a way to show fellow artists in the same weight class how successful they can be without the help of a major label. We’re sure Reznor and Thom Yorke will have a nice laugh about all this if they do in fact headline Lollapalooza. Ghosts I-IV is still available for download on NIN’s site, with double-CD sets due in stores on April 8th.
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