Environment 01/31/2008
Patagonia named EcoBrand of the Year
Patagonia wins Volvo Sport Design Award for EcoBrand of the Year at ISPO ’08
Over the past 12 months, Patagonia has supported environmental activist groups around the world with a total of US$2.5 million. This amount adds up to the “earth tax,” which the founder and owner of Patagonia, Yvon Chouinard, committed himself to pay. Since 1984, Patagonia has been actively saving the environment by attributing one percent of the company’s annual profit to projects in the fields of natural preservation and re-naturalization. As part of the program, Patagonia so far has contributed more than US$25 million to environmental causes.
From day one, the commitment towards the environment had been a fundamental part of Patagonia’s company philosophy. For over ten years now, Patagonia has exclusively used organic cotton for their clothing. At the same time, they have inspired and motivated a significant number of other manufacturers to follow their lead. The main aim is to keep the impact on the environment as low as possible, both in the manufacturing of the actual product, as well as in growing the necessary resources behind it. The same goes for dyes, bleaches and chemical treatment of surfaces. Patagonia’s mid-range goal is to make all products recyclable. When it comes to design, Patagonia’s philosophy is based on a quote by French pilot and author Antoine de Saint-Exupéry: “Perfection is not reached when there is nothing left to add, but when there is nothing more to take away.”
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