Gear 04/23/2008

Radiator Wetsuit Ads

Check out these great new ads by Australian Wetsuit maker Radiator

I’ve never heard of the brand, but these ads created by Australian agency The Furnace are pretty funny.

If you’ve never heard of them either, click-thru to read what what Radiator is all about and check out 3 more of the ads:

We’re proud to say we are the real lightweights of the water sports world.

Everyone else is still making heavy old wetsuits – they even categorise them by how thick they are (4×3 etc) – but we are interested in making the thinnest, lightest garments we can while still keeping you warm out there in the water.

Sure we’ve done all the testing, etc., but most importantly we know our products work because every day we get fantastic positive feedback from people who are using them. And they’re not paid professionals. They’re people who are happy to hand over their hard earned cash because they know Radiator is going to give them better performance and more enjoyment in the water.

We may not be the biggest (yet!) – that’s why we have had to try harder. We’re pretty pleased with the fact that surfers and divers all over the world are using Radiator and we’ve done it on an advertising budget the size of a Friday lunch bill for the big guys.

We prefer to put the value into the product, not the magazines. Our products are popular because they work – not because we have invested millions of dollars in our logo.

Try one and we guarantee you’ll never go back to a wetsuit again.

In fact you have my personal guarantee that if you aren’t completely stoked with your new Radiator, return it (in good condition) within 2 weeks and we’ll cheerfully refund your money – no questions asked.

Tags: ads, radiatorwetsuits