Industry 02/22/2008
Some insight on Insight
In case you haven’t noticed, Insight has the best surfing ad campaign in history. At first glance, you might be like “hey, what’s so great about it“, but the thing that Insight does that is revolutionary (in my opinion), is that the entire ad is created in the camera. There is no photoshop compositing here (like I assumed there was when I first saw the ads), they create the scene on the beach, their team guys paddle out and surf in the background, the photographer shoots the photo, and voila! Instant ad.
These ads are from the current season, but I just got a preview of next season’s campaign at ASR, and it’s even better. They’re AMAZING.
BIG BIG kudos to their creative department, you guys are awesome (except for your current website, It’s kind of a bummer to navigate).
Click through for more photos:
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