Design 02/01/2008
The Nicest Surf Company Catalog Ever.
I’ve been designing catalogs in this industry for a really long time, and I think that this new catalog from UK based Nineplus might be the nicest one I’ve ever seen. Beautifully designed by NBUFFALO, the catalog is a 6“x8” hardbound 128 page book, that looks like something you would pay $20 for at any good book store, but I picked it up for FREE at Mollusk Surf Shop in Venice.
I’m embarrassed to admit that I’ve never actually heard of Nineplus. They’re a longboard based company in England, so I guess because I don’t really longboard much, and I’ve never surfed in England, my ignorance is somewhat justified. But I gotta say, after looking through the catalog, and feeling their wetsuits in the store, I’m leaning towards picking up their Stylist Shortie for the Summer. The neoprene is made by a company called YAMAMOTO, and it’s made mostly of limestone. Supposedly that’s better for the environment (check out this article from treehugger.com for more details).
click-thru to see some photos
So anyway, a few other companies are using this neoprene, but I’m a sucker for design, and this catalog pushes me in the direction of Nineplus over the others. You can view the whole catalog here, but to be honest, it’s a little underwhelming on screen compared to the printed book, which you can also purchase below if you’re interested.
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