Posts tagged with "advertising"
Design 07/08/2008
Insight - Dopamine
Well, the new Insight ad campaign “Dopamine” is out, and again, it’s AWESOME! These guys are so on point.
Click-thru to see all of the images, or to check out bigger versions, and watch the films, click right here
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Clothing 06/03/2008
Please Stop Forcing the 80's On Me!
I grew up in the 80’s. It was fun, I get it. I love the music, and the movies. It was awesome. But why is everyone trying to make me think fluorescent clothes are cool again?
I realize that every designer in the industry grew up in the 80’s, and it holds fond memories for us. So it’s fun for you to make all of this “retro” stuff, but come on already, have we had enough of the 80’s resurgence yet?
I’m kind of over it. There are a lot of talented people in this industry, and it would be great to see some forward thinking instead of blatant trend following. Most of us that fell into this lifestyle are pretty unique individuals, and a lot of us actually like to feel like we are going against the trends, so please stop trying to make us all think we should wear this 80’s fluoro crap. We’re not buying into it.
It would be cool to see what’s next, and this time it would be great if everybody’s products didn’t look exactly the same.
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Industry 05/02/2008
OP is a legitimate surf brand
Well it looks like OP has finally given up on making it in the real surf market… again. So now they’re using non-surfing “celebrities” to try sell their new line of shitty clothes at Wal•Mart.
So here we have Josie Maran, Christina Milian, Kristen Cavallari, and Rumer Willis posing as “surfers”. Doesn’t that make you want to wear an OP bikini? The campaign also features male surf icons like Wilmer Valderrama and Pete Wentz.
What happened? OP used to be the shit in the 80’s, and a lot of people have tried to revive the brand in the surf market over the last 20 years, and have failed miserably every time.
Oh well, it’s not like there’s a shortage of other “core” surf brands to buy clothes from, and when it comes down to it, they all make their clothes in the same Asian factories anyway. The only real difference is the marketing.
Click-thru for a few more awesome pics:
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Design 03/12/2008
There’s a Craftsman in all of us
I really like this new ad campaign for Craftsman. It was made by Y&R Chicago advertising agency, directed by Ken Erke and photographed by Mark La Favor.
Click-thru for 2 more ads:
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Industry 03/10/2008
I Hate This Analog Ad
Came across this ad when I was flipping through the pages of Blisss Magazine and it was an instant bummer. What the fuck is the point? What does this have to do with surfing? Why do you think this ad will make me want to buy your clothes?
Sorry Analog, but I just don’t get it. This ad is fucked.
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Industry 02/27/2008
Insight - Good Morning Pluto
Well, Insight has released their latest ad campaign “Good Morning Pluto”, and here are some of the images. You can also watch the making of the campaign video which is pretty cool too.
Here’s some info from their press release:
Today ::Insight officially launches its newest global campaign ‘Good Morning Pluto’.
Surf Campaign
//Featuring Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana & Malia Jones//
With the help of his brother George, ::Insight’s marketing creative director Steve Gorrow packed up and shipped out to Bali to “make a ghetto submarine and take it on a magical surfing safari”. Together the two brothers embarked on and conquered the massive feat of building on land and beneath the sea. No easy task – water and sand are a bitch to deal with, they always complain, storm off into the horizon muttering something about “this wasn’t in my contract”. But Steve’s savvy, and pulled in the help of Aquaman; a bonafide “wave whisperer”, a man with gills who spent his days hanging on the ocean floor helping put Steve’s vision into place (and loosing a fin or two in the process). The results are a wave of wondrous new images (thanks to Dustin Humphrey) of what the ::Insight surfers uncovered when the graffiti trashed submarine launched – ocean dinner parties, terror spikes, alientoon eggs, Malia Jones in a bikini traveling on a giant lobster and a crazy bunny in an underwater cinema. Welcome to ::Insight’s newest surf campaign!
Click thru for 6 more images of the ads:
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Industry 02/22/2008
Juicy Enters the Surf Market!
Ok, not really, but it’s amazing how cool surfing is in mainstream advertising right now. We used to be seen as the degenerate-stoner-loser-beach-bums, and now our image is what everyone wants to sell. It’s like they included the surfboard in this ad to make it look like the girl is cool, because surfing is so fucking cool. In my opinion, if you take the surfboard out of the photo, it changes the whole image and message of the ad. Basically, the surfboard is being used as an icon of coolness, and it’s fucking annoying the shit out of me.
Like what we really need is to convince more people that surfing is cool, so they can all join us in the lineup. Like it’s not fucking crowded enough! Maybe Juicy will pitch in to build a second level on the parking lots at Rincon.
Not to mention the fact that this girl’s skin looks as if it hasn’t seen a ray of sun in years.
I can’t wait until they come out with their wetsuits though. That would be pretty hot to have a big J U I C Y all stitched across the ass of your suit when you’re blowing out the tail backside.
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Industry 02/22/2008
Some more insight on Insight
If you have the time, this video shows some of the making of last year’s “Zoup“ ad campaign. It’s worth watching because you get to see the process of how they actually put some of the ads together. And there’s some good surfing too.
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Industry 02/22/2008
Some insight on Insight
In case you haven’t noticed, Insight has the best surfing ad campaign in history. At first glance, you might be like “hey, what’s so great about it“, but the thing that Insight does that is revolutionary (in my opinion), is that the entire ad is created in the camera. There is no photoshop compositing here (like I assumed there was when I first saw the ads), they create the scene on the beach, their team guys paddle out and surf in the background, the photographer shoots the photo, and voila! Instant ad.
These ads are from the current season, but I just got a preview of next season’s campaign at ASR, and it’s even better. They’re AMAZING.
BIG BIG kudos to their creative department, you guys are awesome (except for your current website, It’s kind of a bummer to navigate).
Click through for more photos:
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