Posts tagged with "celebrities"
Industry 05/02/2008
OP is a legitimate surf brand
Well it looks like OP has finally given up on making it in the real surf market… again. So now they’re using non-surfing “celebrities” to try sell their new line of shitty clothes at Wal•Mart.
So here we have Josie Maran, Christina Milian, Kristen Cavallari, and Rumer Willis posing as “surfers”. Doesn’t that make you want to wear an OP bikini? The campaign also features male surf icons like Wilmer Valderrama and Pete Wentz.
What happened? OP used to be the shit in the 80’s, and a lot of people have tried to revive the brand in the surf market over the last 20 years, and have failed miserably every time.
Oh well, it’s not like there’s a shortage of other “core” surf brands to buy clothes from, and when it comes down to it, they all make their clothes in the same Asian factories anyway. The only real difference is the marketing.
Click-thru for a few more awesome pics:
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